As marketing leaders scramble to adjust their strategies to account for the COVID-19 pandemic, it’s an important reminder that Search Engine Optimization (SEO) is still a primary source of website traffic – and leads – for most B2B companies.
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Consider these disturbing COVID-related factors:
It’s worth asking: Is anyone paying attention to you at all?
The short answer is yes, but the way we’re consuming information has changed – probably forever.
Because of COVID-19, many organizations, including several of our clients, have used the pandemic as an opportunity to refresh, update, or launch new websites. Given the nature of these uncertain times, these projects are not without risk, which is why we’re increasingly fielding questions about how best to protect – or even grow – their marketing investments.
It’s no wonder that SEO strategies have risen in prominence.
SEO uncovers high-value leads
SEO traffic beats paid ads
SEO delivers consistent web traffic
SEO expands your opportunities
SEO rankings build trust in your brand
In these past six months we’ve seen a fundamental shift in how B2B solutions are source, vetted, and approved. Prospects (leads), once a nice mix to any opportunity pipeline have grown scarce – yet are now more critical than ever. As a result, the need for marketing to perform has grown exponentially: MQLs (marketing qualified leads) are in high demand, whilst SQLs (sales qualified leads) are a paramount objective. SEO can help deliver much-needed results.
With new technologies and development, it can feel like the online world is constantly in a state of flux. While Google’s algorithms regularly adjust, the fundamental strategies behind SEO and the key benefits for businesses remain the same. It’s important that you find a partner to help you navigate strategies that consistently deliver results.
That’s the only way to truly maximize your digital investments.
Richard Allan Marketing expertly crafts SEO strategies that will put you on top of searches – and in front of audiences that matter most.