Reputation Management

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A brand as bold as the man behind it

Leadership isn’t just what you do - it’s how you’re seen

Keith Smith doesn’t just talk about leadership – he lives it. As President and CEO of Vonco Products, he’s the kind of guy who turns strategy into momentum and fear into fuel. But here’s the thing: even the most inspiring leaders need a brand that does more than follow along – it needs to lead.

That’s where we came in.

Reputation Management

The Challenge

Transform Keith Smith’s real-world leadership and influence into a visible, compelling personal brand that inspires trust and drives impact.
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    Step one: make a statement

    We kicked things off with a powerful personal video that introduced Keith’s mission: help people rise above fear, lead with courage, innovate with impact. No fluff. No jargon. Just real talk with real purpose
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      Then things got rolling - fast

      From that first video, we moved quickly into full-blown brand building, creating thoughtful content, meaningful conversations, and a magnetic presence across digital channels. Website? Check. Messaging? Dialed in. Content strategy? Let’s just say we had ideas … and then some.
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        Podcast opportunities and fresh content

        We identified podcast opportunities and developed fresh, engaging content for Keith, positioning him as a thought leader and expanding his reach to new audiences.
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          Then came the titan-sized news

          We believed in Keith’s vision from day one. So, when it came time to pitch him as a candidate for the Wisconsin Titan 100, a recognition reserved for the state’s most elite CEOs, it wasn’t a long shot. It was a perfect fit. And we were right: Keith Smith was officially named one of Wisconsin’s Top 100 business leaders - 2-years in a row. (Told you he was the real deal)

          The Result

          After that we hit the gas

          A leader’s story isn’t one-and-done, it’s a living narrative. So, we kept the spotlight firmly on Keith with high-impact content that elevated his voice and broadened his reach.
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          Video production
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          website
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          podcast appearances
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          thought-leadership content
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          awards + recognition
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          speaking opportunities
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          Presentations

          Ready for big ideas and smart strategies?

          We turn ambition into action - and action into impact.
          Free Consultation