Strategic refresh of a legacy leader
Taking a trusted brand into its next era - fast
Bardy Diagnostics has been a name you can count on in ambulatory cardiac monitoring – helping patients and providers detect atrial fibrillation with confidence, clarity, and clinical precision.
But then came the next big chapter: Bardy was acquired by Baxter.
And that meant it was time for a brand refresh. Stat.
The Challenge
Align with Baxter’s corporate standards. Keep Bardy’s standout personality intact. Do it all on a tight deadline. Easy? Not exactly. Doable? Absolutely, and we were on it!
Forms, integrations, zero friction
Behind the scenes, we tackled the not-so-glamorous (but oh-so-important) stuff too: custom form integrations to help patients and providers connect with ease and secure data flow for compliance peace of mind. Because when it comes to cardiac care, there’s no time for clunky UX.
The Result
Brand refresh: delivered with heart
This wasn’t just a rebrand. It was a relay race. And we crossed the finish line with Bardy’s voice intact - and Baxter’s brand proudly in place. In just weeks, we delivered a refreshed brand experience that honored their reputation, met brand standards, and elevated everything - on time, on brand, and under pressure.
Strategic planning + regulatory coordination
Full design + dev of new website
Rebranded sales collateral
Product video updates
Custom form + CRM integrations
Plugin updates + GA4 configuration
Legal + compliance coordination
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We turn ambition into action - and action into impact.